Next on our list of on-page SEO activities is optimizing images. If you want to know how to do on-page SEO, start by creating user-friendly content. Once you have your long-tail keywords selected, you’ll integrate them into your site.

Technical SEO

Optimizing URLs and internal links is essential for improving your website’s crawlability and user experience. URLs should be descriptive, concise, and include your target keyword. Internal links, on the other hand, help search engine crawlers navigate your website and understand the hierarchy of your content. When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website. On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results. Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.

So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution. This will ensure that these pages are interconnected and in turn make it more discoverable to both search engines and your users. Every page should be optimized for search engines to maximize visibility and performance. Begin with an in-depth analysis of your site to identify areas needing improvement.

This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website. Faster pages are more efficient for indexing and offer better user experiences. Alt text (alternative text) describes an image to search engines and assists visually impaired users.

Tips for Building Great Product Pages

The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement. Use descriptive anchor text with relevant BHS Links keywords to help search engines and users navigate your site more effectively.

• This will help search engines know to show your site to potential clients in your geographical area.
• In the next sections, we’ll talk about the other on-page optimizations your pages need, as well as naming and organizing your content.
• You can even add your products and services to the recommendation engine to increase conversions.
• In this article, we’ll break down the fundamental components of on-page SEO — Meta tags, Content Optimization, and Internal linking — and how you can leverage them for success.
• For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action.
• If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction.

When naming your pages or selecting a domain name, have your audience in mind first. How you choose to optimize your site depends largely on your audience, so make sure you have them in mind when crafting your website content. Like it sounds, “duplicate content” refers to content that is shared between domains or between multiple pages of a single domain. “Scraped” content goes a step further, and entails the blatant and unauthorized use of content from other sites. This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value. Google is clear that you should have a comprehensive page on a topic instead of multiple, weaker pages for each variation of a keyword.