When not turning phrases, Rob loves to travel, cook, and spend time outdoors (especially hiking and mountain biking) with his wife and dog. While Ahrefs is a good value for many SEOs, Semrush delivers more detailed and in-depth data in several areas, making it a better fit for highly technical users. The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in. The pricing provided to us was an initial $99 startup fee and $14.99 for each subsequent month. Keyword clusters help you target multiple longtail keywords in a single post or a linked group of posts. Google sees your exhaustive coverage as topical authority on the subject and bumps you to the top of the SERPs for those related keywords.

• Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price.
• It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
• Some free SEO solutions go the extra mile and offer advanced features that can take your SEO efforts to the next level.
• We are constantly expanding our dataset and adding new features to help you stay ahead of the competition.

If you expect significant expansion in the next year, choose a tool with upgrade paths that won’t require switching platforms entirely. This saves you from relearning systems and migrating data as your needs increase. SEO professionals who prefer desktop software and want to avoid monthly subscriptions. Check out what your landing pages or blog posts might look like in Google search results with the SERP snippet optimization tool. Input your page title, URL, and meta description to make sure it all fits and will grab attention.

Price: Free 30-day trial, $99/ mo for Standard, $149/ mo for Medium, $249/ mo for Large, $599/ mo for Premium

Bonus points were given to platforms with transparent pricing, reasonable monthly rates, free trials or free demos, and money-back guarantees. Our SEO reports also let you know of any problems or technical shortcomings in your website that may be hurting your search engine rankings. PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search BHS Links visibility. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.

Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. We provide a set of SEO tools to help you understand your website from a search engine’s perspective. If you run a local service business, you’d want to track keywords your website ranks for in specific locations. Seolyzer is a free SEO tool for site crawling, log analysis, and determining how search engines like Google view your website. Seolyzer pulls information that crawling bots leave in your server’s log files while browsing your site.

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Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages.

They also offer useful free SEO tools to help you find new keywords or fine-tune the ones you already target. If you like basing your SEO strategy on keyword intent, WordStream’s free resources are worth considering. It’s ranked as the #1 platform for AI SEO and is built to write and optimize for search engines with unparalleled ease. Merkle provides access to a variety of other free SEO tools through technicalseo.com.

You can use them to improve your brand reputation and generate more conversions online. As its name suggests, Localo is specifically designed for local SEO. With the free plan, you can constantly monitor how your Google business profile and its competitors rank on Google. You may use this information to determine how to improve your profile and in turn improve your local SEO efforts. AnswerThePublic is an SEO platform with a focus on keyword research and content ideas. It uses searches from Google and Bing to visualize search questions and offer ideas on what type of long-tail keywords to target.

SEO Spider was originally created in 2010 by the euphemistically named “Screaming Frog”. This rowdy reptile’s clients include major players like Disney, Shazam, and Dell. Why you can trust TechRadarWe spend hours testing every product or service we review, so you can be sure you’re buying the best.

Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. As an extension and with informative, compiled data, you can start your SEO research by simply opening a new browser tab.

Paid plans range from $53.25 to $133.25 per month when paid annually—you get four months free with annual billing. Month-to-month pricing ranges from $89.99 to $199.99 per month. Ahrefs provides several online resources to help you master the platform and SEO. The online Help Center houses dozens of articles and troubleshooting guides while the Ahrefs Academy features a variety of video tutorials.